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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A) Add the subscriber to the auto-suppression list.
B) Delete the subscriber from All Subscribers
C) Use the complaint exclusion list on future sends.

2. A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?

A) A Schedule report and email the link to download.
B) Schedule report to export as a web page.
C) Schedule report and email file to the director.

3. The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?

A) A/B Testing
B) Einstain Engagement Activities
C) Path Optimizer

4. Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?

A) Automation Studio and Journey Builder
B) Journey Builder and Behavioral Triggers
C) Automation Studio and Path Optimizer

5. Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

A) Append
B) Overwrite
C) Add and Update

Solutions: