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Introduction to Salesforce Marketing cloud email specialist Exam

The Salesforce-Marketing cloud email specialist exam is a competency-based certification exam that recognizes your development of enhanced capabilities to troubleshoot and solve basic Marketing Cloud-specific issues, using the Salesforce Marketing Cloud Email application tools in executing both tactical as well as strategic email campaigns. To attempt the exam, individuals must have industry experience.

Post certification , professionals are expected to perform below tasks :

• Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.
• Build complex email automations.
• Create reports of email tracking data.
• Build relational data models.
• Build email marketing campaigns utilizing the various tools -within Email Studio, including Content Builder.
• Send emails using email application sending methods.

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Topics of Salesforce Marketing cloud email specialist Exam

Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below concepts Marketing cloud email specialist exam dumps will include following topics :

1. Email Marketing Best Practices (15%)

• Given a customer scenario, differentiate elements of an email that can impact message deliverability.
• Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
• Given a customer scenario, apply best practices of communicating with a population.
• Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
• Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.

2. Email Message Design (13%)

• Given the desired output requirements, recommend strategies to A/B test email elements.
• Given an email message design, determine the correct use of Approvals.
• Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
• Given the desired output functionality, recommend methods for creating responsive emails.
• Given a customer scenario, recommend email design best practices to implement.

3. Content Creation and Delivery (18%)

• Describe various send capabilities in the Email application.
• Given a scenario, create and customize an email message to meet a customer's need.
• Given a scenario, send and deploy an email campaign to meet the customer requirement.
• Given a scenario, know how to manage content needed to deploy a customer's email campaign.

4. Marketing Automation (19%)

• Given a customer scenario, recommend the appropriate marketing automation solution.
• Given a scenario to manage customer data, configure the appropriate marketing automation tools.

5. Subscriber and Data Management (28%)

• Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
• Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
• Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
• Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.

6. Tracking and Reporting (7%)

• Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
• Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
• Given an email campaign, describe the steps involved to analyze the performance results.

Reference: https://trailhead.salesforce.com/credentials/marketingcloudemailspecialist

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