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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Total Clicks, Interval = 3days
B) Measure = Unique Conversions, Event Date = 3 days
C) Measure = Responders, Event Date = 3 days
D) Measure = Single Clicks, Sent Date = 3 days
E) Measure = Responders, Interval = 3 days

2. You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A) Navigate to Campaign > CreateEmail Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
B) Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate.
C) Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
D) Navigate to Campaign > Create Mobile SMS Campaign. Enterthe campaign name and information.
Then, paste the code into EMD and validate.

3. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) The purchase transaction is attributed to both email campaigns.
B) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
C) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
D) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.

4. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in toopt-out? (Choose three.)

A) Recipient deletes a promotional email from the inbox.
B) Recipient selects a Reply-to unsubscribe in a promotional email.
C) Recipient inbox is full, so the promotional email is rejected by the server.
D) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
E) Recipient registers a SPAM complaint for an email.

5. Which coding practice should you use when coding responsive design emailmessages?

A) Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
B) Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
C) Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
D) Use background images freely; they will just not display if not supported on some platforms.

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