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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which three primary pricing models are available when configuring app partners? (Choose three.)

A) Clients can purchase data on impressions set in the central rate card.
B) Clients can purchase data on a cost per 1,000 impression basis.
C) Clients can purchase data on a percentage of spend.
D) Clients can purchase data according to the specific terms in their contract.
E) Clients can purchase data on a cost per stamp basis.

2. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?

A) The old rules must be purged prior to running the newly created rule.
B) You must wait at least thirty minutes after creating a classification rule to start using it.
C) It takes one week after rule creation for data to be mapped to prescribed categories.
D) In addition to the classification rule, you also need to configure a chint rule.

3. Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?

A) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button.
B) Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
C) Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".
D) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.
E) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.

4. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) BlueKai DMP can store the ID map table.
B) Only BlueKai can store the ID mapping table.
C) The client can store the ID mapping table in their system.
D) Only the client is allowed to store the ID mapping table.
E) The client cannot store the ID mapping table in their system.
F) Both BlueKai and the client can store the ID mapping tables in their systems.

5. Which two are attributes of third-party data? (Choose two.)

A) Free to use for activation, targeting, and analytics
B) Offered on a private marketplace, via direct sales to marketers
C) Can be confirmed from multiple outside sources
D) Often billed directly by the media partner

Solutions: