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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. What is the definition of a regex pixel?
A) It is a pixel for transmitting audience data out in real time at the time of page load.
B) It is a javascript tag used for sending user level category information back to the browser.
C) It is a pixel used for ID swapping.
D) It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
E) It is used for DCO campaigns.
2. Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?
A) Agency ownership of the DMP
B) Full client control
C) Client ownership of the DMP
D) Full agency control
3. Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?
A) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button.
B) Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
C) Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".
D) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.
E) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.
4. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?
A) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
B) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
C) The data from the tag will be available immediately in the Provider Inventory Report.
D) The data from the tag will be available after 24 hours in the Provider Inventory Report.
E) The data from the tag will be available after 48 hours in the Provider Inventory Report.
5. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)
A) Unsampled reports can be recorded as snapshots, and sampled reports cannot.
B) Unsampled reports can be emailed automatically to users, and sampled reports cannot.
C) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
D) Sampled reports can be run on smaller audience sizes than unsampled reports.
Solutions:
Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: A,C |