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Facebook Certified media buying professional Sample Questions:

1. You've installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.
How could you use Facebook Pixel to categorize each blog post?
Choose only ONE best answer.

A) You have to use Facebook pixel parameters in order to categorize each blog post.
B) You have to create additional events in order to categorize each blog post.
C) It is not possible to do what your client is requesting.

2. What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.

A) Change your core audience's interests to exclude certain content categories.
B) Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.
C) Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.
D) Block certain categories in your Ads Manager.

3. Which of the following is not a direct response type of ad?
Choose only ONE best answer.

A) Website Conversions
B) Mobile App Engagement
C) Website Clicks
D) Guaranteed Impressions
E) Video Views

4. What are some advantages for Facebook Pixel?
(Select all that apply)
Choose ALL answers that apply.

A) Unlock additional advertising tools within Facebook.
B) Build audiences based on users who have installed your app.
C) Evaluate your ROAS.
D) Track cross-device conversions.
E) Show to the right people, at the right moment, on the right devices.
F) Build Core Audiences based on website visitors.

5. You are running conversion ads to an inexpensive $0.99 mobile phone app.
You've been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply.
Choose ALL answers that apply.

A) You should set up a 1 day after view and 7 days after a click attribution window.
B) You should set up a 1 day after a click attribution window.
C) You should set up a 1 day after a view and 1 day after a click attribution window.
D) There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.

Solutions: