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Facebook Certified media buying professional Sample Questions:

1. You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.
What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?
(Select three that apply)
Choose ALL answers that apply.

A) You ad campaigns need to be making at least 50 conversions per week.
B) You ad campaigns need to be making at least 50 conversions per month.
C) An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.
D) A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.
E) You need to have Facebook pixel implemented

2. You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.

A) Open one Fan Page with multiple locations.
B) Open a Global Fan Page.
C) You are not able to set up franchise locations on Facebook.
D) Open a new Fan Page for each location.

3. What are the different data sources you can add and remove from your Business Manager?
(Select all 5 that apply.)
Choose ALL answers that apply.

A) Catalogs
B) Pixels
C) Fan Pages
D) Offline event sets
E) Properties
F) Shared audiences
G) Ad Accounts
H) Users

4. Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.

A) It provides global cross-environment coverage.
B) It allows me to measure only Instagram attribution
C) It enables you how well your ads works with real people
D) It provides a holistic marketing and measurement at scale

5. You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client's Product Catalog.
What can you do to fix this issue?
(Select three that apply)
Choose ALL answers that apply.

A) You need to run dynamic ads for the pixel to detect your Product Catalog
B) Go to your Business Manager and associated your pixel with the Product Catalog.
C) Go to the Product Catalog Preference API and troubleshoot your pixel
D) Create a new Facebook pixel and install the new pixel on your site
E) Install the Facebook pixel helper and make sure your pixel is detected

Solutions: