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Facebook Certified Community Manager Sample Questions:
1. A community manager runs a group for a local rugby team. The group only allows current and former team members to join. A request from an 11-year-old player is declined. The player complains and claims that the community manager is discriminating against them.
What should the community manager do?
A) Respond to the complaint with a link to Facebook Community Standards
B) Ignore the request on the basis that the membership criteria are well displayed
C) Allow the 11-year-old as a member of the group so that they do not report the group
D) Ask the community to vote on allowing others in the group
2. A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?
A) Create and track relevant keywords on social media channels
B) Activate a news alert for additional articles
C) Review comments on the company's press release post
D) Create a post specifically to gather feedback from the community
3. A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?
A) The image
B) The video
C) The poll
D) The livestream
4. An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)
A) Decide on the target audience and which platforms to use to reach them
B) Review existing channel performance and replicate strategy
C) Determine launch goals and milestones to achieve
D) Define partnership criteria with key food and beverage influencers
5. A hiking community plans to bringing together a large number of members to complete a mountain climbing challenge for charity.
This is the largest fundraiser the community will host, and this year is the third year they plan to run it.
Which two things can the community manager do to ensure they succeed in getting the most members to join the challenge? (Choose 2)
A) Highlight past photos and success stories and tag members who have joined past challenges.
B) Message new members and invite them to participate in the challenge.
C) Create posts to encourage people to sign up and have moderators answer any questions.
D) Start a secret group for people doing the challenge and post everything there.
Solutions:
Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: A,C | Question # 5 Answer: A,C |