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Adobe Marketo Engage Architect Master Sample Questions:
1. When should you use multiple partitions in Marketo? (Choose two)
A) To track campaign performance
B) For businesses with region-specific campaigns
C) To manage leads for different business units
D) When segmenting audiences by lifecycle stages
2. An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a non-profit client with two different third-party platforms.
The requirements are outlined below:
Scenario 1: Automatically clone existing default programs on Marketo, build the email using the RSS feed of blog section, and schedule the email on every Thursday.
Scenario 2: Before deleting any record on Marketo, push the data to "Donor System".
How should the Marketo Engage Architect approach the platform integration?
A) Scenario 1 - Use REST API and Scenario 2 - Use Webhook
B) Scenario 1 - Use JavaScript API and Scenario 2 - Use REST API
C) Scenario 1 - Use Email Scripting and Scenario 2 - Use REST API
D) Scenario 1 - Use Webhook and Scenario 2 - Use REST API
3. Unicorn reaches its Salesforce API limit daily, which causes a backlog of issues in each system. The workflow of the employees who have to use them is also heavily affected by this issue. It takes hours to days for the correct data to come into Adobe Marketo Engage and Salesforce, but it's important for new leads to be synced after creation as soon as possible. The IT team has reviewed which applications are using the API and suspect Marketo Engage is the culprit.
Before raising their API limit, which two tasks should an architect perform to resolve this issue? (Choose two.)
A) Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps into batch campaigns that run daily to reduce load.
B) Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps to Request Campaign that runs daily to reduce load.
C) Remove any additional 'Sync to SFDC' Workflow steps in Smart Campaigns other than the dedicated ones managing the sync.
D) Change any third-party form integrations into Marketo Engage or Salesforce forms to cut down on additional API usage.
E) Change from using 'Add to Salesforce Campaign' smart campaign workflow step, and instead, use the native 'Marketo Program/Campaign' sync setup.
4. A company is re-evaluating their lead management process after realizing their current reporting is insufficient. While reviewing the current setup, a Marketo Engage consultant has discovered two things:
Everyone in the database is included in the Revenue Cycle Model (RCM), including employees and partners, which is skewing the data.
Leads can be recycled for more than a dozen reasons, but these are not currently captured in Marketo. This makes it difficult for the marketing team to decide how to further nurture the lead.
Based on this input, what should the consultant recommend first regarding the RCM?
A) Unengaged leads should be moved into a Disqualified stage, because they are no longer in profile
B) Multiple detour stages should be created for each Recycle reason, to better track these reasons in Marketo
C) People in the database who will never be sold to should move to a Disqualified stage, to avoid including them in the Success Path
D) Exclude recycled leads from the RCM entirely to avoid skewing data
5. Which elements are crucial when designing campaign logic? (Choose two)
A) Campaign reporting features
B) Dynamic content options
C) Trigger-based workflows
D) Lead database size
Solutions:
Question # 1 Answer: B,C | Question # 2 Answer: A | Question # 3 Answer: C,E | Question # 4 Answer: C | Question # 5 Answer: B,C |