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Adobe Marketo Engage Architect Master Sample Questions:
1. A client observes low engagement rates due to spam complaints.
What action is recommended?
A) Use double opt-in for subscriptions
B) Warm up IP addresses
C) Increase sending frequency
D) Adjust recipient preferences
2. What is the impact of negative scoring in lead scoring models?
A) Speeds up sales follow-up processes
B) Prioritizes leads with higher scores
C) Automatically removes unqualified leads
D) Improves lead qualification accuracy
3. A client needs a lifecycle model to manage leads from multiple regions with distinct sales processes.
What would be the best approach?
A) Build separate lifecycle models for each region
B) Use static lists to manage leads regionally
C) Create a global lifecycle model with region-specific transitions
D) Automate lead scoring for all regions in a single model
4. What should be the first step when defining project boundaries?
A) Conduct stakeholder interviews
B) Review the campaign execution process
C) Analyze the lead scoring model
D) Document the reporting structure
5. A business is noticing that their MQL trigger campaign for Lifecycle Processing runs twice after a hand raise form conversion. An MQL Type field is stamped during this trigger process, and the value is being overwritten from 'Hand Raise' to 'Scoring' the second time through. The MQL trigger campaign has two filters listening for a hand raise form conversion and for the person score threshold being met. The Marketo Engage consultant notices that the scoring model is fast tracking hand raise conversions, leading to race conditions and a person qualifying for the MQL trigger campaign again when the score is increased.
Which option should the consultant recommend first to prevent records from processing twice?
A) Remove the person score trigger filter from the MQL trigger campaign
B) Update the smart campaign qualification settings to run once per hour
C) Use a Wait step and a Remove from Flow step at the beginning of the campaign flow
D) Disable the scoring model for hand-raise conversions to avoid conflicts
Solutions:
Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: B |