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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. As a CJA Business Practitioner, you are verifying a report that provides the percentage of sessions per device using calculated metrics. This calculated metric needs to have only whole numbers.
However, it currently reflects decimal values with percent. What could be the probable reason for having decimal values?
Response:

A) Calculated metric has 'Format' as Percent and 'Decimal places' as 2.
B) Calculated metric has 'Format' as Number and 'Decimal places' as 1.
C) Calculated metric has 'Format' as Decimal and 'Decimal places' as 2.
D) Calculated metric has 'Format' as Percent and 'Decimal places' as 0.

2. Which steps should be taken when creating reports for external business partners?
(Select two.)
Response:

A) Apply Data Privacy Rules
B) Create Custom Data Views
C) Use Report Export Templates
D) Assign Temporary Report Access

3. The call center of a company has seen a spike in recent call volume, and they have discovered the cause to be their website. The analytics team has been tasked with uncovering the reason for these calls using a Data View that combines call center data and website analytics data, and they want to know what part of the site is driving the call center volume up.
Which action would help answer that question?
Response:

A) Create a freeform table showing Calls (as your dimension), Call Reason (as your metric).
B) Create a freeform table showing Call Reason (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
C) Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
D) Create a freeform table showing Call Reason (as your dimension), Page Views (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.

4. A marketer for a retail company sets the attribution model for a dimension to "First Touch." Why would a "First Touch" attribution model be used?
Response:

A) To understand effective touchpoints for content velocity
B) To understand effective touchpoints for brand awareness
C) To understand effective touchpoints for customer retention
D) To understand effective touchpoints for conversion

5. Which project management action ensures organized report distribution across multiple teams?
Response:

A) Enable Campaign Sync Mode
B) Use Real-Time Project Assignment
C) Create Custom Data Exports
D) Use Folder-Based Project Organization

Solutions: