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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which is the correct date range to show data from last Friday through this Saturday assuming Sunday is the first day of the week?
Response:

A) Start: Start of current week minus 5 days
B) Start: Start of current week minus 3 days
C) Start: Start of current week minus 2 days
D) Start: Start of current week minus 2 days

2. Which field must be defined when configuring a data view for multi-channel reporting?
Response:

A) Campaign Activation Date
B) Identity Field
C) Metric Calculation Rule
D) Data Refresh Interval

3. Your manager wants to see which campaigns drove the most revenue. You create a calculated metric showing total revenue by campaign. However, the results show incorrect totals. After investigation, you discover that campaign events were not mapped. What should you do next?
Response:

A) Apply a fallback metric for revenue tracking.
B) Recreate the calculated metric using campaign event types.
C) Enable cross-channel campaign tracking.
D) Map the correct campaign events to the revenue metric.

4. Your manager requests a report showing the overlap between customers visiting both the mobile app and the website. After generating the report, you notice that customer overlap is missing. What should you do next?
Response:

A) Apply a calculated metric for cross-channel activity.
B) Reprocess the data ingestion rules.
C) Enable identity resolution using the customer email address.
D) Use the Segment Overlap feature.

5. Your marketing team reports inaccurate customer segmentation results after launching a new campaign. After reviewing the data, you notice that identity resolution was not enabled. What should be your next action?
Response:

A) Recreate the campaign with a new profile schema.
B) Reassign the campaign to a static data source.
C) Enable Identity Resolution and reprocess the customer data.
D) Apply a fallback profile segmentation rule.

Solutions: