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Adobe Advertising Cloud DSP Business Practitioner Professional Sample Questions:

1. A client wants updates on their ongoing campaign that's focused on brand awareness. What metric is most relevant to provide them with?
Response:

A) Cost per acquisition
B) Click-through rate
C) Conversion rate
D) Impressions

2. When creating a new campaign, which factor is crucial for its structure?
Response:

A) Selection of media channels
B) Type of customer feedback tool used
C) Color scheme of ads
D) Decision on the campaign's KPIs

3. Identify the correct steps to take when a campaign is underperforming in terms of ROI.
(Select three)
Response:

A) Analyze and optimize the conversion funnel
B) Modify the bidding strategy
C) Increase visibility by expanding to all available ad platforms
D) Keep the strategy unchanged for more data
E) Review and adjust the targeting options

4. In reading data within the platform, ensuring data __________ is crucial for making informed decisions.
Response:

A) integrity
B) complexity
C) scarcity
D) overload

5. A campaign is performing well in terms of conversions but is under-spending. What would be your first step to adjust the campaign strategy?
Response:

A) Reduce the number of ads
B) Increase the budget
C) Decrease the bid price
D) None of the above

Solutions: