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Google Display Exam Practice Test Sample Questions:

1. Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long must Mary Jane's ad run before she can use this feature accurately?

A) 7 days
B) 60 days
C) 24 hours
D) 30 days

2. Ben has created 60 videos for YouTube that he uses to promote his software training company. The videos are not promoted videos, but they are advertisements, informative sessions, and free computer lessons that he has published on YouTube. Ben would like to use YouTube Insight. How can he access this tool?

A) Ben can download YouTube insight from the YouTube homepage, choosing applications, and then the YouTube Insight application.
B) Ben can use YouTube insight for all of his videos if he will make one video a promoted vide o.
C) Ben can use YouTube insight by click his account name in YouTube, then choosing Insight.
D) Ben cannot use YouTube insight because his videos are not promoted videos.

3. What term is assigned to the concept of measuring your profit that you've made from advertising compared to how much you've spent on that advertising?

A) CTR
B) ROI
C) Sunk costs
D) CPM

4. Lily has created a display campaign to help support her consulting business. She wants to find the best keywords based on the site content. Which of the following Google AdWords tools should she use to accomplish the task?

A) My Change History tool
B) Keyword tools
C) Display ad builder
D) Conversion optimizer

5. Ted wants to place an advertisement into an online game. Is this possible with the Google Content Network?

A) Yes, Google AdWords can use in-stream video ads in online games.
B) No, video ads can only be inserted into videos.
C) No, Google AdWords and YouTube do not address video games.
D) Yes, Google AdWords can include click to play ads through the Google Gadgets.

Solutions: