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Google Search Advertising Advanced Exam Practice Test Sample Questions:
1. You manage multiple accounts for Google AdWords as part of your SEO business. You have two assistants who help you manage the accounts through sub-My Client Centers. Because this part of your business has been growing, you have hired a third assistant and created a third My Client Center. What is the process of moving an account from one sub-MCC to the new sub-MCC?
A) From the sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
B) Accounts cannot be moved between sub-MCCs.
C) From the new sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved from, and then Save Changes.
D) From the top-level My Client Center, choose the name of the managed account you want to move and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
2. Lisa would like to create a mobile ad for her arts theatre in her city. If Lisa creates the mobile ad what rule does Google require for the ad's clickthrough?
A) The mobile ad cannot include images or videos.
B) The mobile ad must lead to a mobile website.
C) The mobile ad must include a 'Map' link for Google maps.
D) The mobile ad must include a 'Call' link at the end of the ad.
3. Larry has created an ad group that he's indicated to appear as part of the Google Content
Network. Larry wants to know how his ad will be ranked in the content network. You tell Larry that the ad's past performance on this, and similar sites, and the landing page quality affect how Larry's ad will be ranked. What other factors affect how Larry's ad will be ranked in the Content Network?
A) The duration of the ad campaign
B) The ad group default bid
C) Rich media ads are given ranking priority over text ads
D) Image ads are given ranking priority over text ads
4. Which of the following is required to raise awareness and visibility of a product or service?
A) Branding
B) Monitoring
C) Clickthrough rating
D) Tracking
5. Ben has installed conversion tracking for his website. Google recommends that Ben use the
Google Site Stats text block; so users on his site may accept or not accept, the conversion tracking code. Where should Ben place the Google Site Stats text block on his site?
A) The Google Site Stats should be placed on a corner of Ben's sales page on his website.
B) The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
C) The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.
D) The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
Solutions:
Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: C |