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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are a Google AdWords consultant for your company and you'd like to do conversion tracking. How do you participate in the Google AdWords conversion tracking?

A) Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.
B) Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.
C) You must add the Google AdWords conversion tracking code to your website's HTML code.
D) You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.

2. Fred is helping a client to create ads for Google AdWords. Fred stresses to the client that they should not only identify keywords for the client's search, but also use the keyword in the Google AdWords display text. Why is this a good thing to do for Google AdWords?

A) By using the keyword in the ad text Google will cause the ad to move to the top of the search list, when a user searches for that exact keyword.
B) By using the keyword in the ad text Google will give the ad a higher ranking, when a user searches for that exact keyword.
C) By using the keyword in the ad text Google will cause the keyword to appear in bold in the ad, when a user searches for that exact keyword.
D) By using the keyword in the ad text Google will lower the CPC per ad, when a user searches for that exact keyword.

3. AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.

A) You cpload changes to AdWords at any time.
B) You can store and navigate one or more accounts.
C) You can perform advanced searches and edits.
D) You can work offline on your Mac or PC.

4. Bill and Sally are working together on a large Google AdWords campaign, though they are in two separate locations. Sally has exported her proposed changes to Bill in the Google AdWords Editor and Bill has imported the Account Snapshot through his Google AdWords Editor. When Bill examines the proposed changes Sally has made, how will he know which changes are proposed?

A) He'll need to compare his version with Sally's version of the campaigns.
B) Proposed changes are in red.
C) Proposed changes are in blue.
D) Proposed changes are in purple.

5. Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?

A) Ivan must create an IP Address Report; Google will resolve the IP Address to locations.
B) Unless Ivan creates a location targeting ad, he won't see this information.
C) Ivan must create a Geographic Performance Report in his account.
D) Ivan must create an IP Address report, and then resolve the IP addresses to locations.

Solutions: