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Salesforce Marketing Cloud Account Engagement Specialist : Marketing-Cloud-Account-Engagement-Specialist

Marketing-Cloud-Account-Engagement-Specialist
  • Exam Code: Marketing-Cloud-Account-Engagement-Specialist
  • Exam Name: Salesforce Marketing Cloud Account Engagement Specialist
  • Updated: May 12, 2025
  • Q & A: 306 Questions and Answers
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About Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

TopicDetails
Topic 1
  • Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
Topic 2
  • Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
Topic 3
  • Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.

Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Marketing-Cloud-Account-Engagement-Specialist-Exam-Guide

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