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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. Which SPSS product family is used primarily to test hypotheses that researchers already have in mind?

A) Data Collection
B) Modeling
C) Statistics
D) Deployment

2. Which SPSS capability is best suited for a retailer looking to discover the most effective product combinations?

A) Market Basket Analysis
B) Predictive Maintenance
C) Customer Retention and Growth
D) Campaign Insight and Offer Optimization

3. A customer wants to optimize their data for simpler, more accurate, and faster models. Which family of algorithms/techniques best meets their needs?

A) Reduction
B) Association
C) Classification
D) Segmentation

4. Which question is most appropriate to ask when selling SPSS Data Collection?

A) Do you have projects where knowing what your customers thought would impact your decisions?
B) Are you able to analyze individual transactions to identify purchase patterns?
C) How do you currently deploy your analytics results?
D) How consistent is your decision making?

Solutions: