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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. What is NOT a key competitive differentiator of SPSS Modeler based on product feature/functionality?

A) Scorecards and dashboards.
B) Intuitive visual interface.
C) Open and scalable architecture.
D) Automated modeling and data preparation.

2. What is the major advantage of SPSS Modeler over SAS Base and Enterprise Miner?

A) Support for multiple operating systems.
B) Structured data mining capabilities.
C) Easy to use interface for business-oriented analysts.
D) More powerful in the hands of a modeling expert.

3. Which input is NOT used to define decisions within SPSS Decision Management?

A) System created predictive models
B) Human defined rules
C) Business objectives
D) Intuition

4. The user interface and capabilities of SPSS Decision Management are best suited for which type of user?

A) Researcher
B) Executive
C) Analyst
D) Line of business manager

Solutions: