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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What does a customer use in order to see a single view of all active flowcharts in Unica Campaign?

A) Operational monitoring
B) Scheduled Runs
C) Scheduled definitions
D) Cognos reports

2. In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to allow a marketing department to add a new criterion that allows them to speak only with customers who come from households where there are children.?

A) Filtering
B) Mapping
C) Switching
D) Segmentation

3. Which Unica Campaign process divides incoming cells into sub-groups (sub-cells) based on a percentage or an actual number?

A) Extract
B) Select
C) Sample
D) Segment

4. What type of process is the Mail List in Unica Campaign?

A) Parameterized process
B) History process
C) Contact process
D) Response process

5. In Unica Campaign, for which process(es) is/are a customer able to link cells from a Target Cell Spreadsheet?

A) Select process
B) Select, Merge, Audience, and Extract processes
C) Select and Extract processes
D) Select, Merge, Audience and Snapshot processes

Solutions: