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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. If a customer wants to do an in-place upgrade to Campaign 8.x, can you upgrade from versions
6.4 or earlier?

A) Yes, as long as you still have the original Affinium installation CD.
B) Yes, simply install and overwrite the current version.
C) No, the user must do a new installation and then run the data migration utilities to move data/objects from 6.4 to 8.x.
D) No, you must do a new installation and then migrate the data manually with SQL scripts.

2. In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to allow a marketing department to add a new criterion that allows them to speak only with customers who come from households where there are children.?

A) Filtering
B) Mapping
C) Switching
D) Segmentation

3. What templates does a customer need to import if the Unica Marketing Platform and Unica Campaign system tables databases are of the same database type?

A) SQLServer template
B) DB2 template
C) Oracle template
D) None, the system automatically imports the template.

4. What Unica Campaign flowchart process type does a customer use to build an output file of customers who were suppressed because they had opted out of marketing communications (and where no marketing offer is needed)?

A) Snapshot
B) Extract
C) Mail List
D) Call List

5. In a Unica Campaign flowchart, if a process box is grayed out, what does this mean?

A) Process has not been run.
B) Process is not fully configured.
C) Process ran and has an error.
D) Process is currently running.

Solutions: